Peterbilt Sponsors Model 579 UltraLoft to Advance Intermodal Transportation Education and Awareness

Denton, TX, October 16, 2023 — Peterbilt is proud to announce its sponsorship of a Peterbilt Model 579 UltraLoft, in partnership with TCW, Platform Science, and the North American Chassis Pool Cooperative (NACPC) at the ATA Management Conference and Exhibition. This sponsorship initiative supports ATA and the Intermodal Motor Carriers Conference (IMCC) as a vehicle to educate the public, create awareness and advance intermodal transportation which plays a pivotal role in shaping the nation’s supply chain.

“Peterbilt is pleased to support ATA with this Model 579. It allows us to demonstrate trucking’s most innovative and technologically advanced truck and leverage it as an educational tool, enabling more public outreach and awareness campaigns that educate communities about the significance and positive impact of the trucking industry and the intermodal transportation sector,” said Jason Skoog, Peterbilt general manager and PACCAR vice president. “Together, we are shaping the future of our industry."

The Model 579 UltraLoft optimizes aerodynamics and fuel efficiency. It features innovative technologies including an industry-leading 15″ Digital Dash Display, Digital Vision System, TPMS as well as Advanced Driver Assistance Systems.

The Peterbilt Model 579 will be used in several ATA Programs starting this month and throughout 2024 visiting ports and educational institutions across the country. A full list of ATA Programs and scheduled activities can be found at https://www.trucking.org/ata-programs.

Visit the Attendee Experience Area and Peterbilt Booth #6097 at ATA to explore Peterbilt’s Model 579 UltraLoft or go to https://www.peterbilt.com/trucks/on-highway/579 for more information. 

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Peterbilt Motors Company is recognized as the "Class" of the industry. With a complete lineup of diesel, natural gas and electric vehicles, Peterbilt has earned a global reputation for superior engineering, quality and craftsmanship. Peterbilt is Driving Uptime Every Day through innovative aftermarket services and advanced technology solutions delivered through its 425+ dealer locations in North America.

Visit Peterbilt.com for more information. Peterbilt is a PACCAR Company, traded publicly on the NASDAQ as PCAR.