Peterbilt Launches New Model 589, Hailed for Its Legendary Features

Designed with purpose: latest technologies, classic styling & superior driver amenities

Denton, TX, May 10, 2023 - Peterbilt Motors Company unveiled its new Model 589, a traditional on-highway vehicle with renowned Peterbilt design and craftsmanship on Tuesday, May 9th. Acclaimed for its legendary features and complemented by advanced technologies and modern interior appointments, the 589 is built for high performance and maximum uptime with a road presence that is unmistakably Peterbilt.

Peterbilt revealed the 589 for the first time during its exclusive launch event at the Texas Motor Speedway in Fort Worth, Texas. Additional commemorative activities included a Ride & Drive featuring the 589, along with other Peterbilt trucks, showcasing the breadth of vehicles that support the company's iconic image; manufacturing facility tours; special customer VIP events; Peterbilt's own Pride & Class Truck Show; and entertainment by American Country and Southern Rock band Whiskey Myers.

“We have built the most iconic and aspirational trucks throughout Peterbilt's history. The Model 589 takes cues from our heritage designs and incorporates essential customer feedback to bring it to life,” said Jason Skoog, PACCAR vice president and Peterbilt general manager. “It is an exceptional looking truck that is distinctly Peterbilt in its bold style and superior workmanship, supported by best-in-class technologies to delight drivers time on the road.”

Extraordinary Features, Uncompromising Technology and Performance

The 589 personifies the legendary Peterbilt Class with its bold, distinctive style and iconic exterior features. It includes a robotically assembled cab, an aluminum hood, multiple sleeper configurations, wrap-around grille crown with triple bars, rectangular grille mesh, and the signature bird ornament – all features that are reminiscent of classic Peterbilt trucks. Other exterior features include bold 15-inch air cleaners, 7-inch exhaust stacks and exhaust shield, and Peterbilt's distinguished exterior lighting package, with LED daytime fender-brace running lights for a stunning front-end look.

The styling of the 589 is supported by advanced engineering and innovative technologies that provide maximum performance and uptime, including features such as an air-assisted hydraulic clutch on manual transmissions, which reduces driver fatigue and maintenance, and the latest collision mitigation for improved driver safety. It also features advanced driver technology, and other features like predictive cruise control are incorporated to lessen the environmental impact of a traditional truck.

Valuable feedback from our drivers helped shape the interior design, which starts at the entry with larger tread steps for easier ingress/egress. A new, more contemporary instrument panel offers reduced glare and better visibility. Numerous trim packages allow for a custom interior look, and the latest creature comforts, such as high-performance automatic climate control, abundant storage space and larger dual cup holders create an inviting environment. The interior of the first five hundred and eighty-nine Model 589s will be enhanced with an individually numbered special plate installed on the passenger side dash. “The Model 589 is truly built for the quintessential Peterbilt customer with its legacy characteristics and workhorse powertrain,” said Skoog. “It's incredible and we are pleased to share the new Model 589 with our customers as they are unequivocally the design and development inspiration for this legendary truck.” The Model 589 will be available for customer orders in August for 2024 delivery.

Visit https://www.peterbilt.com/trucks/highway/model-589 for additional information, watch the Model 589 Reveal video recap here: https://youtu.be/tZEjh_hnlXg or contact your nearest Peterbilt dealership.

Peterbilt Motors Company is recognized as the "Class" of the industry. With a complete lineup of diesel, natural gas and electric vehicles, Peterbilt has earned a global reputation for superior engineering, quality and craftsmanship. Peterbilt is Driving Uptime Every Day through innovative aftermarket services and advanced technology solutions delivered through its 400+ dealer locations in North America.

Peterbilt is a PACCAR Company, traded publicly on the NASDAQ as PCAR.